SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the common trends in a nowadays SEO is a tendency to avoid utilizing automated SEO solutions. It is even said that using automated tools can hurt your SEO stats. On the other hand, search engine optimization is a sphere where the volume of dull routine job is really large. Performing all of it manually is much more difficult and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to determine which jobs can be performed manually indeed, and which ones are better to do automatically.
1) Content creation. There are many applications that provide automatic synonymizing of any content. There are products that even claim to create human-readable site content created fully automatically. Nevertheless, until computers will learn to comprehend the sense of a text, they won’t be able to provide a more or less readable automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, instead of throwing those funds into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second crucial SEO task, though somebody could name it the first. A quality link building needs you to overview many of potential linking partners and filtering only those sites that are highly related to your one, having a quality content and a trust rating simultaneously. Such job can be made automatic a little, since you don’t have to find possible linking sites manually. However, the final decision still is up to you. It is you who should check the quality of websites and rank their relevance to your website. Finding link partners is merely 10% of a work. The rest is done manually.
3) Monitoring search engine rank. Basically, you need this to value your efforts – whether you’re doing fine, or your activity misses the target. One of the biggest mistakes at this step is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your site isn’t found within the first 20-30 results – nobody finds it anyway. So in a SEO practice it is better to restrict web position checks with first 40-50 results. However, if there is a large volume of keywords to check, the process may still require a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position monitor you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should only use search engine friendly applications, to exclude potential difficulties with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your business is another task that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are many methods of finding good keywords and many of them can be dug through automatically.
In conclusion, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.